Holistic Growth, Powered by Performance
I help product-based and service-based businesses grow profitably by aligning paid media, funnels, and measurement with Google & Meta Ads as the core growth engine.
Who I Work With
I partner with teams that want sustainable, measurable growth, not just short-term wins.
eCommerce & DTC brands scaling new customer acquisition.
SaaS teams testing, validating, and growing demand.
Service-based businesses looking for consistent, high-intent leads while consolidating brand presence (local and non-local)
How I Drive Holistic Growth Holistic Growth
Growth doesn’t come from channels in isolation. It comes from systems that work together.
1. Strategy & Diagnosis
Every engagement starts with understanding the full picture.
• Funnel and customer journey analysis.
• CAC, LTV, and payback modeling.
• Channel role definition and budget allocation.
• Identifying what’s limiting scale.
• The goal is clarity, knowing where growth should come from and why.
2. Paid Media
Paid acquisition is where strategy meets reality, and where I specialize.
• Google Ads.
• Meta Ads.
• New customer acquisition frameworks.
• Creative testing and UGC feedback loops.
3. Conversion & Brand Experience
Traffic only matters if it converts.
• Homepage and landing page optimization
Offer and messaging refinement.
• UX improvements tied directly to paid performance.
• Trust and authority signals that increase conversion.
• Small improvements here often unlock the next stage of scale.
4. Measurement, Learning & Iteration
Growth compounds when learning loops are tight.
• GA4 and GSC insights.
• Clear, founder-friendly reporting.
• Ongoing testing roadmaps.
• Budget pacing and scale planning.
• Decisions are driven by data, not guesswork.
Proven Results
Growth Marketing for a DTC Organic Food Brand
• Led biweekly performance reviews with client, aligning on strategy shifts, ad testing priorities, and funnel diagnostics.
• Drove creative testing decisions that identified high-performing UGC.
• Drove significant new customer growth at scale while maintaining high ROAS (5–8x) and >4x CAC:LTV ratio.
• Helped transition strategy toward longer-term NC-ROAS optimization and TikTok expansion.
• Refined creative development processes.
• Built a new homepage that brought a 10% improvement in conversion rate and +14% rev per visitor.
Growth Marketing for DTC Pet Food Brand
• Helped reduce CAC by 29% while increasing purchases by 43% within the first 30 days of taking over the account.
• Scaled NC-focused campaigns with CACs well below the breakeven target.
• Achieved 70–94% new customer rates across core campaigns like Shopping and NB Search.
• Contributed to campaign consolidation and optimization efforts that stabilized ROAS and improved NC delivery.
• Led biweekly reporting calls, supporting budget recommendations and performance analysis.
Growth Marketing for a Niche Marketplace
• Scaled to over $1M in GMV, with consistent 15–21x ROAS on high-AOV campaigns.
• Boosted purchase volume 510% and maintained profitability during scaling phases.
• Launched and optimized Google Shopping, ASC, and retargeting funnels from scratch.
Product Growth Manager
• Responsible for growth of product based brands such as Flosy (WIP) with the implementation of SEO, SEM, PPC, Amazon product management and marketing, and WhatsApp community
management.
• Optimizing GMB profiles for Clients.
• Client acquisition and management.
Let’s Build Predictable Growth
If you’re looking for a partner who thinks beyond channels and focuses on real business outcomes, let’s talk.
